Freelance Copywriter
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Chaco

Copywriting for Chaco Z Sandals. Written by Adam Barr, Michigan freelance copywriter.

See that Z?

The Z Sandal is iconic among outdoor enthusiasts, named for the "Z" its webbing makes. Chaco was looking to galvanize fans and appeal to new customers with a simple headline – one that combined the brand's signature product with an unbounded urge for adventure.