Read this before scrolling down to the only picture on this page.
I’m well aware people are reading less and less these days. Life is hurry, hurry, go, go, and it’s pretty hard to get someone to invest time into a brand email, or ad, or brochure, or website copy.
(If you’ve made it this far, congratulations. You’re in the minority.)
But that just means messaging has to matter more, and hit your audience where it counts, when it counts.
That’s the challenge. And it’s one I enjoy rising to for my clients.