Bleached Board is a type of paper composed of fibers that go through a bleaching process. As sheets or rolls, the board is sold to converters, who turn the board into plates, cups, folding carton, consumer packaging, and more. When Georgia-Pacific decided it was time for a brand refresh, I was proud to come alongside the brilliant people at Peopledesign.
What Sorts of Things?
At Georgia-Pacific, there's a long list of "things" they're shaping, including perceptions of their industry. "The Shape of Things to Come" gave GP a statement to stand on and set the stage for the brand that would follow.