Freelance Copywriter
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Georgia-Pacific

Bleached Board is a type of paper composed of fibers that go through a bleaching process. As sheets or rolls, the board is sold to converters, who turn the board into plates, cups, folding carton, consumer packaging, and more. When Georgia-Pacific decided it was time for a brand refresh, I was proud to come alongside the brilliant people at Peopledesign.

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What Sorts of Things?

At Georgia-Pacific, there's a long list of "things" they're shaping, including perceptions of their industry.  "The Shape of Things to Come" gave GP a statement to stand on and set the stage for the brand that would follow.

 The Bleached Board website was designed to educate current and potential customers of the product lines, GP's commitment to sustainable prctices, and a whole lot more.

The Bleached Board website was designed to educate current and potential customers of the product lines, GP's commitment to sustainable prctices, and a whole lot more.

 Georgia-Pacific Bleached Board comprises four main product lines, each designed for a different industry and set of needs.

Georgia-Pacific Bleached Board comprises four main product lines, each designed for a different industry and set of needs.

 Each product line got its own brochure, detailing features and benefits, surrounded by bright imagery and a lighthearted tone.

Each product line got its own brochure, detailing features and benefits, surrounded by bright imagery and a lighthearted tone.